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Monolith

Our Approach

Five Layers of Infrastructure.
One Connected System.

We build the operational backbone of your lead generation — from the page a visitor sees to the dashboard you check Monday morning.

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01

Layer 01: Presentation

What visitors see.

Your website, rebuilt as a structured system of service pages, location pages, and conversion paths. Every page is purpose-built. Nothing is decorative. Everything is conversion architecture.

Replaces: The 5-page brochure site with a "Contact Us" button.
  • Dedicated pages per service line with benefits, process, FAQ, testimonials
  • Dedicated pages per location with coverage areas and local proof
  • Cross-matrix pages (service × location) for search visibility
  • All content driven by configuration
02

Layer 02: Conversion

How demand gets captured.

Two structured paths replace the generic contact form: a multi-step qualification funnel and a direct lead intake form. Both capture structured data — service interest, location, budget, timeline. Context flows through from CTA to submission.

Replaces: A contact form that dumps unstructured text into an inbox.
  • Multi-step qualification funnel with card-select UI
  • Direct intake form with 10 structured fields
  • URL-parameter prefill from any CTA on any page
  • Webhook-ready payloads for downstream processing
03

Layer 03: Qualification

What the system knows before you pick up the phone.

Every funnel submission runs through a scoring engine. Budget weight, timeline urgency, and project scope produce a numeric score, a priority tier, and a readiness classification — all before any human contact.

Replaces: The sales rep who spends 30 minutes discovering the lead has no budget.
  • Configurable scoring rules (budget, timeline, scope, complexity)
  • Three-tier classification: High, Medium, Standard
  • Readiness assessment: Immediate, Near Term, Planning
  • CRM tags generated automatically from every answer
04

Layer 04: CRM Routing

The right lead to the right team.

The CRM adapter normalizes form and funnel payloads into a single record, maps it to your CRM’s field structure, applies tags, assigns a pipeline stage, and creates the contact and deal automatically.

Replaces: Manual CRM data entry and Zapier chains that break.
  • Accepts both form and funnel payloads
  • Provider-agnostic normalization layer
  • Maps to HubSpot properties (extensible to other CRMs)
  • Auto-generates tags from service, location, budget, tier
05

Layer 05: Owner Visibility

What’s working. Right now.

One screen answers: How many leads this month? From which service lines? Which locations? Which sources? Are they qualified? The infrastructure reports on itself.

Replaces: The weekly spreadsheet someone emails to the owner.
  • KPI cards: total leads, qualified, immediate, average score
  • Breakdown charts by service, location, source, tier
  • Filterable lead table with sorting
  • Config-driven — add new metrics without code

One Pipeline, Not Five Tools

Most businesses cobble together 5–6 disconnected tools. Each with its own login, its own limitations, and its own failure points. Monolith builds all five layers as one system. Context flows from the first click to the final report.

8
Config files drive the system
<30m
To add a new service
0
Code changes between clients

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